Cookie Policy
Last updated: 15th January 2026
What Are Cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. Cookies help us understand how you use our website, remember your preferences, and improve your overall experience with rapidshiftix's cloud-based finance management systems.
Why We Use Cookies
We use cookies for several important purposes to enhance your experience on our website and improve our services:
- Essential functionality: To ensure our website works properly and securely
- Performance improvement: To analyse how visitors use our website and identify areas for improvement
- Personalisation: To remember your preferences and provide a customised experience
- Marketing effectiveness: To deliver relevant advertisements and measure campaign performance
- Security: To protect against fraud and ensure secure access to our services
- Compliance: To remember your cookie consent preferences
Types of Cookies We Use
We use different types of cookies on our website, each serving specific purposes. Below are the main categories of cookies we employ:
Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled. They are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms. You can set your browser to block these cookies, but some parts of the website may not work properly.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This includes data about which pages are visited most often, how long users spend on the site, and any error messages they encounter. We use this information to improve our website's performance and user experience.
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your language preferences, region selection, or other customisation options. They may be set by us or by third-party providers whose services we use on our pages.
Marketing/Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We may share this information with third-party advertisers and advertising networks.
Specific Cookies We Use
The following table provides detailed information about the specific cookies used on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | Necessary |
| session_id | Maintains user session and security | Session | Necessary |
| _ga | Google Analytics - distinguishes unique users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes unique users | 24 hours | Analytics |
| _gcl_au | Google Ads - conversion tracking | 90 days | Marketing |
| _gcl_aw | Google Ads - attribution tracking | 90 days | Marketing |
| IDE | Google Ads - targeted advertising | 2 years | Marketing |
| user_preferences | Stores language and display preferences | 1 year | Functional |
Third-Party Cookies
We use several third-party services that may set cookies on your device when you visit our website. These services help us provide better functionality, analyse website performance, and deliver relevant content. The main third-party services we use include:
- Google Analytics: Provides website analytics and user behaviour insights
- Google Ads: Enables targeted advertising and conversion tracking
- Google Fonts: Delivers web fonts for improved typography and user experience
Google Consent Mode v2
We implement Google Consent Mode v2, which allows us to respect your privacy choices while still providing essential functionality. This technology adjusts how Google services behave based on your consent preferences, ensuring that your data is processed in accordance with your choices whilst maintaining the effectiveness of our analytics and advertising efforts where consent is provided.
How to Manage Cookies
You have several options for managing cookies on our website:
Cookie Consent Banner
When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change these preferences at any time by clicking on the cookie settings link in our website footer.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device
- Delete existing cookies
- Block cookies from specific websites
- Block third-party cookies
- Delete all cookies when you close your browser
- Receive notifications when cookies are set
Opt-Out Links
For specific third-party services, you can opt out directly:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ad Settings
Impact of Disabling Cookies
While you can disable cookies, please note that doing so may affect your experience on our website. Disabling certain cookies may result in:
- Reduced functionality of our website features
- Inability to save your preferences
- Need to re-enter information repeatedly
- Less personalised content and recommendations
- Difficulty accessing certain areas of our website
Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice through our website or direct communication.
Contact Information
If you have any questions or concerns about our use of cookies or this Cookie Policy, please contact us:
rapidshiftix AB
Privacy Team
Norrlandsgatan 66, 212 86 Malmö, Skåne, Sweden
Email: privacy@rapidshiftix.world
Phone: +46 40 687 9473